In the wake of last night’s Golden Globes triumph of David Fincher’s The Social Network, here are a few highlights from the recent Time Magazine “Person of the Year” issue acknowledging facebook creator Mark Zuckerberg.
Time writer Lev Grossman: “Zuckerberg loves being around people. He didn’t build facebook to have a social life like the rest of us. He built it because he wanted the rest of us to have his.”
“We have this concept of serendipity – a lucky coincidence,” says Zuckerberg. “It’s like you go to a restaurant and bump into a friend that you haven’t seen for a while. That’s serendipitous. And a lot of the reason why that seems so magical is because it doesn’t happen that often. But I think the reality is that those circumstances aren’t actually that rare. It’s just that we probably miss like 99% of it. How much of the time do you think you’re actually at the same restaurant as that person but you’re at opposite sides so you don’t see them – or you miss them by ten minutes – or they’re in the restaurant next door. When you have this kind of context of what’s going on, it’s just going to make people’s lives richer, because instead of missing 99% of them, maybe now you’ll start seeing a lot more of them.”
How does facebook make money?
Grossman: “Google can serve ads to you on the basis of educated guesses about who you are and what you are interested in, which are based in turn on your search history. Facebook doesn’t have to guess.”
“In the world of target advertising, facebook has a high powered sniper-rifle.”
Former assistant to Treasury Secretary Larry Summers, and now head of marketing for facebook, Sheryl Sandberg says “What marketers have always been looking for is trying to get you to sell things to your friends. And that’s what you do on facebook.“
Grossman: “Facebook employees get treated well – three, FREE good meals a day; unlimited snacks, free dry cleaning.”
Zuckerberg’s theory on why him…and not someone else?
“Why were we the people who were most qualified to bring the social network to where we always knew it would get to? Other people didn’t care as much as we did.”
We at Lars Beckerman Inc. call that a teachable moment!
One out of every 12 people on the planet have a facebook account. They speak 75 languages and collectively spend nearly 700 billion minutes every month on facebook. One out of every four American online page views can be attributed to facebook. Every day 700,000 new human beings register on facebook.
“Mark’s vision is not that it’s all happening in this blue and white zone that we built, but that it’s happening everywhere,” says Chris Cox, facebook Vice Pres of product. “Literally everything you use could be a conduit between you and the people around you.”
Grossman: “The color scheme is blue and white because Zuckerberg is red-green color blind.”
Grossman: “China has blocked the site since 2009.”
“In the world, there’s trust,” says Zuckerberg. “I think as humans we fundamentally parse the world through the people and relationships we have around us. So at it’s core, what we are trying to do is map out all of those trust relationships, which you can call, colliqually, most of the time, friendships.”